The Blairgowrie Golf Club in Perthshire has become the latest organisation in Scotland to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.
WorldHost is a suite of world-class customer service training programmes that have already been used to train over 10% of Scotland’s tourism workforce.
WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to delivering excellent customer service. With over 60% of its staff trained to WorldHost standards, The Blairgowrie Golf Club has officially become a WorldHost Recognised Business.
On receiving the recognition, Douglas Cleeton, Managing Secretary commented: “We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status. When our customers see the WorldHost logo displayed in our business, they’ll know that we have made a commitment to delivering an exceptional experience for them. Not only does this generate a positive buzz about the service we offer, but it helps to promote The Blairgowrie Golf Club as a friendly and welcoming tourist destination.”
"At The Blairgowrie Golf Club we continually strive to improve our service, offer value at a magnificent location and invest in continual staff development. Our website carries details of visitor packages and membership offers, which are attractively priced, and probably a surprise to those who expect to pay a lot more for an exceptional experience."
The Blairgowrie Golf Club’s recognition will count towards Perthshire’s campaign to become a WorldHost Recognised Destination, awarded to areas where 25% of businesses are WorldHost Recognised.
Through the WorldHost Regional Destination Initiative - a national campaign being spearheaded by workforce development expert People 1st - four cities, over 70 towns and two set of islands across 12 Scottish regions will use the training to achieve WorldHost Recognised Business and Destination status by the end of 2017.
The initiative aims build on the legacy of world-class events like the 2014 Commonwealth Games, Junior Ryder Cup and Ryder Cup, and transform customer service standards across Scotland’s visitor economy.